Celtic FC SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 571
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SWOT Analysis of Celtic FC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Celtic F.C.

Parent Company

The Celtic Football Club and Athletic Club Ltd

Category

Club Football

Sector

Sports

Tagline/ Slogan

Our Day will Come; Welcome to Paradise

USP

First British team to win the European Cup, Scottish League Championship, the Scottish Cup, the Scottish league cup and the Glasgow cup

STP

Segment

Sports enthusiasts in the UK

Target Group

Football enthusiasts from Ireland and Scots of Irish descent

Positioning

The football club of the Irish, for the Irish and by the Irish

SWOT Analysis

Strengths

1. One of the most loved Scottish football clubs with 45 league titles
2. Apart from the UK, Celtic has a large fan base in USA, Canada and Republic of Ireland with over 160 registered fan clubs in over 20 countries
3. Celtic has a high average home attendance compared to any side
4. Inspired many clubs outside Scotland like the Belfast Celtic F.C., Donegal Celtic, Bloemfontein Celtic F.C. and many more
5. The Celtic View, club magazine, is the oldest club magazine in the world and also the top selling football magazine in the UK
5. Celtics also have their own digital channel called Celtic TV
6. Celtic has never been relegated since 1888
7. Celtic, true to its roots, has been known to conduct lots of charitable activities

Weaknesses

1.Not performed as well on the European stage & have limited global appeal
2.Celtic’s rivals Rangers have won more league titles and have a larger following in the UK

Opportunities

1.Celtic F.C. can leverage its brand by opening up training centers in newer markets like South east Asia, India, China, Africa etc..
2.Celtic should reduce sectarianism by regularly launching campaigns against it

Threats

1.Increase in performance of other clubs can reduce their performances and positions 
2.Pro IRA groups are using Celtic F.C. as a platform to garner support for their cause
3.Interst of people shifting to different sports

Competition

Competitors

1.Rangers F.C.
2.Aberdeen F.C.
3. Hearts F.C.



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