Kent County Cricket Club SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 588
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SWOT Analysis of Kent County Cricket Club with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kent County Cricket Club

Parent Company

Kent County Cricket Club

Category

Cricket: English County

Sector

Sports

Tagline/ Slogan

Together we are Kent

USP

Produces High quality wicket keepers for National Team

STP

Segment

Followers of Cricket Worldwide

Target Group

Cricket lovers from all age groups

Positioning

The birthplace of cricket

SWOT Analysis

Strengths

1. County club with a strong image heritage
2. Past association with Indian Cricketers resulting in increased popularity among Indian community in UK
3.Strong branding and advertising 
4. Focus on nurturing young talents through youth academies
5. Strong sponsorship from prominent brands

Weaknesses

1.Doesn’t have a global appeal
2.Money spinning leagues & teams like IPL giving intense competition

Opportunities

1.Live up to its billing as the birthplace of cricket
2.Recruiting global names to promote itself
3.More advertising and coming up with cricket academies in countries outside England

Threats

1.Dimnishing stature 
2.Losing out on revenues due to poor returns
3.Decreasing fan loyalty

Competitison

Competitors

1. Surrey County Cricket Club
2. Glamorgan County Cricket Club



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