Fulham FC SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 532
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SWOT Analysis of Fulham FC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fulham FC

Parent Company

Shahid Khan

Category

Football

Sector

Sports

Tagline/ Slogan

Club like no other

USP

Oldest established club in Southern England(still playing)

STP

Segment

Millions of football fan worldwide

Target Group

Men in the age group 15 and above locally and globally

Positioning

Club like no other

SWOT Analysis

Strengths

1. One of the best fan base in English Football
2. Recent attempts to improve clubs brand identity
3. Club’s crest in one of the most recognizable crest in the world
4. Focus on getting young fans to the stadiums

5. Impressive ‘Like no other’ campaign

6. Strong revenues from sale of merchandise and club products

Weaknesses

1.Failure to win any major trophy in its long history affecting brand image
2.Ever changing managers and backroom staff

Opportunities

1.Promoting to English Premier league to attract more sponsors
2.Investing in youth academy 
3.Purchasing best talent available for playing as well as non-playing roles

Threats

1. Fall in revenue generation due to not being in top flight football
2.Losing out on fan support if prolonged absence from top flight football
3.Others teams are catching up in terms of talent and infrastructure

Competition

Competitors

1.Tottenham
2.QPR
3.Chelsea

4. Manchester United

5. Arsenal

6. Liverpool



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