Sunderland AFC SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 514
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SWOT Analysis of Sunderland AFC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunderland AFC

Parent Company

Sunderland Association Football Club

Category

Football - England

Sector

Sports

Tagline/ Slogan

-

USP

One of the world's wealthiest football brands

STP

Segment

Football club

Target Group

Young people or adults interested in football

Positioning

Positioned as “the black cats”

SWOT Analysis

Strengths

1. Good quality of players in the English league

2. Strong revenues through merchandise and souvenir products

3. High brand recall due to part of top flight football

4. Stadium of Light stadium has a seating capacity of close to 50,000

5. The brand has been associated with prominent brands like Adidas, Asics, Bidvest etc

Weaknesses

1. Have not won significant trophies which affect brand

2. weaker revenues as compared to bigger clubs

Opportunities

1. Football craze globally is on a rise, creating global markets

2. Tapping in players young who can win trophies

Threats

1. Global economy and financial problems

2. Relegation from top league can lead to financial trouble

Competition

Competitors

1. New Castle United

2. Southampton F.C

3. Manchester United

4. Swansea City

5. Stoke City

6. Aston Villa

7. Arsenal

8. Chelsea



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