Major League Soccer SWOT Analysis, USP & Competitors

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SWOT Analysis of Major League Soccer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Major League Soccer

Parent Company

United States Soccer Federation

Category

Soccer League (USA)

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

A competitive football league with an increasing fan base and global superstars

STP

Segment

All soccer fans in the USA and Canada

Target Group

Male in the age group of 15-60

Positioning

A cash rich and competitive league with an increasing fan base

SWOT Analysis

Strengths

1. Increasing interest in soccer among the youth in USA and Canada
2. Healthy financial condition of most of the clubs
3. Presence of global superstars like Thiery Henry and David Beckham

4. Good infrastructure and stadiums for the players and fans

5. Good coverage and popularity across the American continent

Weaknesses

1.The quality of football is not the same as the European leagues
2.Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball
3.Although the league has a few global superstars, but most of them are past their prime

4. No association with any broadcasters in most parts of Asia, which is a growing market when it comes to football

Opportunities

1.Exploit the growing interest of the American youth in football
2.Cash in on David Beckham and Thiey Henry’s global fan base and promote the league
3.Make the league more attractive by luring more international superstars who are at their peak

Threats

1. Threat from other sports like basketball, baseball
2.Threat from other cash rich and emerging leagues like the Chinese League

Competition

Competitors

1.English Premier League

2. Spanish La Liga
3.NFL (American Football)
4.NBA National Basketball Association



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