Italian Serie A SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1214
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SWOT Analysis of Italian Serie A with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Italian Serie A

Parent Company

Italian Football Federation

Category

Football league

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

Exciting and extremely competitive football league with players from across the world

STP

Segment

All football lovers across the world

Target Group

Men in the age group 15-60

Positioning

One of the most competitive leagues in Europe

SWOT Analysis

Strengths

1. Presence of top teams like AC Milan, Inter Milan, Juventus
2. Produced the highest number of European Cup finalists and Seria A teams have always been a force to reckon with in Europe
3. Involvement of top international and Italian players
4. Highly competitive league

Weaknesses

1.A number of alleged match fixing scandals have diminished the credibility of the league
2.Less number of goals per match because of the Italian mentality of defensive football
3.Lack of global fans apart from AC Milan and Juventus

4. The weak Italian economy is also making it difficult for the clubs to compete in Europe as they are unable to retain their star players

Opportunities

1.Tap global and emerging markets like USA and Asia
2.Ensure stringent measures to regain the credibility of the league

Threats

1.Losing star players to other leagues
2.If there is another match fixing scandal, it may completely wipe out the league’s fan base

Competition

Competitors

1.English Premier League
2.German Bundesliga
3.Spanish La Liga



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