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SWOT Analysis of Italian Serie A with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Italian Serie A
Italian Football Federation
Sports and Entertainment
Exciting and extremely competitive football league with players from across the world
All football lovers across the world
Men in the age group 15-60
One of the most competitive leagues in Europe
1. Presence of top teams like AC Milan, Inter Milan, Juventus 2. Produced the highest number of European Cup finalists and Seria A teams have always been a force to reckon with in Europe 3. Involvement of top international and Italian players 4. Highly competitive league
1.A number of alleged match fixing scandals have diminished the credibility of the league 2.Less number of goals per match because of the Italian mentality of defensive football 3.Lack of global fans apart from AC Milan and Juventus
4. The weak Italian economy is also making it difficult for the clubs to compete in Europe as they are unable to retain their star players
1.Tap global and emerging markets like USA and Asia 2.Ensure stringent measures to regain the credibility of the league
1.Losing star players to other leagues 2.If there is another match fixing scandal, it may completely wipe out the league’s fan base
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