Spanish La Liga SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3363

SWOT Analysis of Spanish La Liga with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spanish La Liga

Parent Company

Liga Nacional de Fútbol Profesional


Football League (Spain)


Sports and Entertainment

Tagline/ Slogan



A football league where the very best players ply their trade



All football lovers across the world

Target Group

Men in the age group 15-60


Entertaining league with a lot of goals

SWOT Analysis


1. Strongest league in Europe according to UEFA’s “league coefficient”
2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league
3. The strong rivalry between Real Madrid and Barcelona
4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi

5. Better technical skills of the players

6. Spain, being the world and European Champion in Football, have increased the popularity of the league


1.  Dominated by only two teams-Real Madrid and Barcelona
2. Less popular in Asia and USA  as compared to the English Premier League
3. Most of the money from the TV rights go to only two clubs, resulting in a skewed distribution of resources


1. If more clubs come up and challenge the top 2, this will easily be the best league in the world.
2.Develop a fan base in Asia and USA, as the European Market is already saturated


1. Threat of Catalonia separating from Spain and forming their own league
2. Threat of the global reach of EPL



1.English Premier League
2.German Bundesliga
3.Italian Serie A


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