English Premier League SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 4090
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SWOT Analysis of English Premier League with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

English Premier League

Parent Company

UEFA, FIFA

Category

Football League (England)

Sector

Sports and Entertainment

Tagline/ Slogan

Football, we know how you feel about it, because we feel the same

USP

A highly competitive league which has followers across the world, a huge chunk of which comes from Asia, making the league the most profitable one

STP

Segment

Billions of football lovers across the world

Target Group

Football enthusiasts especially men in the age group 15-60

Positioning

The most competitive football league

SWOT Analysis

Strengths

1. Best marketed football league across the world
2. Presence of global superstars in the various teams
3. Very few weak teams-resulting in a highly competitive league
4. Presence of some of the best managers and teams like Manchester United, Arsenal, Chelsea, Liverpool etc

5. The revenue sharing model among the 20 teams is a very good model, which prevents the top teams from dominating the league

6. Continuous excellent performance by its teams in the Champions League

7. Most popular football league in Asia

Weaknesses

1. The level of technical skills of the players is inferior to that of other comparable leagues like Spanish La Liga and German Bundesliga
2. Failure to retain superstars like David Beckham and Cristiano Ronaldo cause brand dilution
3. Lack of homegrown superstars in the league

Opportunities

1.  Tap the growing markets in India and China by setting up academies
2. Opportunity to leverage into its huge fan base through merchandising

Threats

1.  The growing popularity of the other Euopean leagues due to the presence of top stars and teams
2. The top 5-6 teams may decide to form a separate league so that they get to keep the major chunk of the revenue they generate
3. Big spending clubs may destroy the competitive structure of the league in the future by continuing to splash millions of dollars on players

Competition

Competitors

1.Spanish la Liga
2. Italian Serie A
3.German Bundesliga



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