Posted in Sports Teams and Events, Total Reads: 1774
SWOT Analysis of TNA Impact with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
TNA Entertainment , LLC, owned by Jeff Jarrett
Sports and Entertainment
Total Nonstop Action Wrestling
Storyline driven contests/Commentary in regional languages
All Wrestling/Combat Sport fans
Male in the age group 10-25
Dramatic storylines that drive contests
1. Commentary in regional language helps it to cater to a wider fan base 2. Storylines are more dramatic than competitors, which engage the audience 3. Broadcast in 120 countries and caters to a global audience 4. Various innovations brought forward like the hexagonal ring and other changes in rules, which it scrapped later.
5. High flying/High Risk Moves are popular among the spectators
1. Absence of truly global superstars 2. Seen by many as copying whatever WWE does 3.Sometimes, the storylines get too dramatic and do not seem realistic
1.If they can lure a few superstars from WWE, they can massively improve their fan base 2.Better merchandising will lead to higher revenues 3.Penetrate the Asian Market, as WWE presently has a stronghold here
1.The biggest threat is from WWE, who continues to dominate this industry 2.Since the matches are scripted, the fans may shift to other events like the various mixed martial arts leagues which provide real action
1.WWE 2.Professional Boxing Matches 3.Mixed Martial Arts Leagues across the world
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