TNA Impact SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1810
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SWOT Analysis of TNA Impact with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TNA Impact

Parent Company

TNA Entertainment , LLC, owned by Jeff Jarrett

Category

Professional Wrestling

Sector

Sports and Entertainment

Tagline/ Slogan

Total Nonstop Action Wrestling

USP

Storyline driven contests/Commentary in regional languages

STP

Segment

All Wrestling/Combat Sport fans

Target Group

Male in the age group 10-25

Positioning

Dramatic storylines that drive contests

SWOT Analysis

Strengths

1. Commentary in regional language helps it to cater to a wider fan base
2. Storylines are more dramatic than competitors, which engage the audience
3. Broadcast in 120 countries and caters to a global audience
4. Various innovations brought forward like the hexagonal ring and other changes in rules, which it scrapped later.

5. High flying/High Risk Moves are popular among the spectators

Weaknesses

1. Absence of truly global superstars
2. Seen by many as copying whatever WWE does
3.Sometimes, the storylines get too dramatic and do not seem realistic

Opportunities

1.If they can lure a few superstars from WWE, they can massively improve their fan base
2.Better merchandising will lead to higher revenues
3.Penetrate the Asian Market, as WWE presently has a stronghold here

Threats

1.The biggest threat is from WWE, who continues to dominate this industry
2.Since the matches are scripted, the fans may shift to other events like the various mixed martial arts leagues which provide real action

Competition

Competitors

1.WWE
2.Professional Boxing Matches
3.Mixed Martial Arts Leagues across the world



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