French Open Roland Garros SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1798
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SWOT Analysis of French Open Roland Garros with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

French Open Roland Garros

Parent Company

French Tennis Federation

Category

Grand Slam Tennis Tournament

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

The most physically demanding grand slam in tennis

STP

Segment

All tennis enthusiasts

Target Group

Male and female fans in the age group 15-60

Positioning

The most famous clay court tennis tournament

SWOT Analysis

Strengths

1. Premier clay court tennis tournament in the world
2. Makes it an even playing field for players who do not have a big serve, thus making it one of the most competitive grand slams
3. Has many great tennis legends associated with the event
4. World class clay courts

5. Sponsorship by many top brands makes it a popular brand

Weaknesses

1.The slow nature of the court makes it physically demanding for the players, increasing the risk of injuries
2.No retractable roofs in stadium, making it susceptible to bad weather conditions

Opportunities

1.Improve the infrastructure to match the other grand slams
2.Increase viewership in the emerging markets for tennis like India

Threats

1. The continuous debate about shifting the location is a big threat to the heritage of an event of such a magnitude
2.Threats from other clay court masters that precede the tournament and have an almost equal global appeal

Competition

Competitors

1.Australian Open
2.Wimbledon
3.US Open



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