Friends Life T20 SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 836

SWOT Analysis of Friends Life T20 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Friends Life T20

Parent Company



Domestic T20 Cricket league


Sports and Entertainment

Tagline/ Slogan



A competitive T20 League featuring both English and International cricketers



All cricket fans

Target Group

Male in the age group 15-60


A competitive T20 league with both English and International T20 specialists playing in the league

SWOT Analysis


1. England, being the founder of T20 cricket, has a fan base for T20 cricket
2. All the players in the counties play together throughout the year. Hence, the understanding between the players and team-work is much better in this league when compared to other similar tournaments like IPL/BPL etc
3. All the counties have their respective loyal fan base
4. The league is extremely competitive, with no single team dominating


1.In England, the form of cricket that has the highest following is Test Cricket
2.Absence of Asian superstars results in a lack of interest in the Indian sub-continent
3.The length of the tournament being too long, and the fact that it coincides with the English Summer makes it difficult for the big names to take part


1.Involve more international players by relaxing the current regulations on the number of foreign players that each team can have
2.Better media coverage will go a long way in creating a global fan base
3.Better timing of the tournament to ensure that it does not clash with the peak of the English Summer


1.Threat from similar leagues across the world
2.Top English players preferring to play in other leagues



2.Bangladesh Premier League
3.Big Bash League


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