Friends Life T20 SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 859
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SWOT Analysis of Friends Life T20 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Friends Life T20

Parent Company

ECB

Category

Domestic T20 Cricket league

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

A competitive T20 League featuring both English and International cricketers

STP

Segment

All cricket fans

Target Group

Male in the age group 15-60

Positioning

A competitive T20 league with both English and International T20 specialists playing in the league

SWOT Analysis

Strengths

1. England, being the founder of T20 cricket, has a fan base for T20 cricket
2. All the players in the counties play together throughout the year. Hence, the understanding between the players and team-work is much better in this league when compared to other similar tournaments like IPL/BPL etc
3. All the counties have their respective loyal fan base
4. The league is extremely competitive, with no single team dominating

Weaknesses

1.In England, the form of cricket that has the highest following is Test Cricket
2.Absence of Asian superstars results in a lack of interest in the Indian sub-continent
3.The length of the tournament being too long, and the fact that it coincides with the English Summer makes it difficult for the big names to take part

Opportunities

1.Involve more international players by relaxing the current regulations on the number of foreign players that each team can have
2.Better media coverage will go a long way in creating a global fan base
3.Better timing of the tournament to ensure that it does not clash with the peak of the English Summer

Threats

1.Threat from similar leagues across the world
2.Top English players preferring to play in other leagues

Competition

Competitors

1.IPL
2.Bangladesh Premier League
3.Big Bash League



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