Posted in Sports Teams and Events, Total Reads: 8336
SWOT Analysis of Nascar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sports and Entertainment
High quality auto racing with a global audience
All auto-racing enthusiasts
Male in the age group 15-60
High quality auto racing in USA and Canada
1. One of the highest TV ratings amongst all professional sports franchises in USA 2. High revenue due to excellent merchandising(More than $3 billion annually) 3. Association with top sponsors( Fortune 500 companies sponsor NASCAR more than other motor sports) 4. Global giants like Honda are expected to participate in the near future
5. Presence of F1 stars increased the popularity of NASCAR
1.Not having a global presence. (Unlike F1, the NASCAR races are primarily held in USA and Canada 2.Various controversies regarding fuel consumption, emissions and pollution 3.Various issues related to driver safety
4. Drop in TV ratings and ticket prices in the recent past
1.Global expansion with races across the world will bring its popularity to the same level as F1, and will allow foreign sponsors and manufacturers to get involved 2.Switching to green fuel to make NASCAR environment friendly
1.Threat from the aggressive expansion by F1 2.High spending by the F1 manufacturers and high salary will attract the best NASCAR drivers to join F1
Browse marketing analysis of more brands and companies similar to Nascar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.