Moto GP SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2010
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SWOT Analysis of Moto GP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moto GP

Parent Company

Fédération Internationale de Motocyclisme (FIM)

Category

Motorcycle Road Racing

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

High adrenaline motorcycle racing championship

STP

Segment

All racing fans

Target Group

Male fans in the age group 15-50

Positioning

The world’s premier motorcycle racing championship

SWOT Analysis

Strengths

1. The motorcycles used for racing are of the highest quality and a result of years of innovation
2. Presence of legendary drivers like Valentino Rossi
3. Association with world class manufacturers like Honda and Ducati
4. Global fan base

5. Tracks of the highest quality

Weaknesses

1.MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process
2.Safety issues involved with high speed racing causes a concern

Opportunities

1.Expand into newer and emerging markets like India
2.Better merchandising and marketing will help it become as popular as Formula1, if not more

Threats

1.Threat from other similar championships like Superbike World Championships
2.If the new tracks are not designed with utmost care, it may result in fatal injuries during the races

Competition

Competitors

1.Formula 1
2.Nascar
3.Superbike World Championship



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