Olympic Games SWOT Analysis

Published in Sports Teams and Events category by MBA Skool Team

Olympic Games is one of the leading brands in the sports teams and events sector. Olympic Games SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olympic Games:

Olympic Games Strengths

  1. Participation of the world’s top sportsmen in every discipline
  2. Unmatched media coverage
  3. Opportunity for the host country to showcase themselves to the rest of the world
  4. Seen as a celebration of the progress that the human race has made
  5. Provides unknown athletes with the opportunity to showcase their skills to a global audience and become household names
  6. Participation from almost all countries of the world
  7. Co-sponsors include the top brands of the world as it is the most prestigious sporting spectacle

Above are the strengths in the SWOT Analysis of Olympic Games. The strengths of Olympic Games looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Olympic Games Weaknesses

  1. Various incidents of doping has put a question mark on the credibility of the event
  2. Acts of terrorism like the one in 1972(Munich) has put a question mark on the safety of the athletes
  3. Boycotting by various countries due to political reasons( eg-1980 olympics)

These were the weaknesses in the Olympic Games SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Olympic Games Opportunities

  1. Include more sports like Cricket to get higher viewership in the Indian sub-continent
  2. Higher anti-doping standards to restore the confidence of fans

Above we covered the opportunities in Olympic Games SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Olympic Games Threats

  1. Threats from terrorist attacks is likely to increase in the future
  2. As more sports become professional in nature, it may be possible that in the future, the biggest superstars skip the Olympic Games

The threats in the SWOT Analysis of Olympic Games are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Olympic Games SWOT analysis.

Continue reading more about the brand/company.

About Olympic Games

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Olympic Games Overview
Parent Company

International Olympic Committee(IOC)

Category

Multi-discipline sports

Sector

Sports Teams and Events

Tagline/ Slogan

Citius, Altius and Fortious

USP

The greatest sporting spectacle on earth

Olympic Games STP
Segmentation

All sports lovers

Target Market

Male and female in the age group 15-70

Positioning

The Olympic medal is seen as a pinnacle of glory in every athlete’s career


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Olympic Games. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin