Olympic Games SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 5731
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SWOT Analysis of Olympic Games with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Olympic Games

Parent Company

International Olympic Committee(IOC)

Category

Multi-discipline sports

Sector

Sports and Entertainment

Tagline/ Slogan

Citius, Altius and Fortious

USP

The greatest sporting spectacle on earth

STP

Segment

All sports lovers

Target Group

Male and female in the age group 15-70

Positioning

The Olympic medal is seen as a pinnacle of glory in every athlete’s career

SWOT Analysis

Strengths

1. Participation of the world’s top sportsmen in every discipline
2. Unmatched media coverage
3. Opportunity for the host country to showcase themselves to the rest of the world
4. Seen as a celebration of the progress that the human race has made

5. Provides unknown athletes with the opportunity to showcase their skills to a global audience and become household names

6. Participation from almost all countries of the world

7. Co-sponsors include the top brands of the world as it is the most prestigious sporting spectacle

Weaknesses

1.Various incidents of doping has put a question mark on the credibility of the event
2.Acts of terrorism like the one in 1972(Munich) has put a question mark on the safety of the athletes
3.Boycotting by various countries due to political reasons( eg-1980 olympics)

Opportunities

1.Include more sports like Cricket to get higher viewership in the Indian sub-continent
2.Higher anti-doping standards to restore the confidence of fans

Threats

1.Threats from terrorist attacks is likely to increase in the future
2.As more sports become professional in nature, it may be possible that in the future, the biggest superstars skip the Olympic Games

Competition

Competitors

1.Asian Games
2.FIFA World Cup
3.Commonwealth Games



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