Dallas Cowboys SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3718
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SWOT Analysis of Dallas Cowboys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dallas Cowboys

Parent Company

Owner-Jerry Jones

Category

American Football Franchise

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

Huge national following and the highest valued sports franchise in the history of United States

STP

Segment

All followers of American Football

Target Group

American Men in the age group 15-60

Positioning

One of the most successful and famous teams in NFL history

SWOT Analysis

Strengths

1. Wealthiest team in the NFL, recording an annual revenue of over 270million USD
2. Excellent marketing and merchandising in USA
3. Owns the record for most Superbowl appearances
4. Cowboys stadium is the largest domed stadium in the world, and has the facilities of the highest quality

5. Strong fan-following and good business from merchandise sale

Weaknesses

1.Very few fans outside USA
2.Low popularity of NFL in emerging economies like India and China affects the franchise
3.No Superbowl championships since a long time shows that the franchise is not living up to its reputation in the recent past

Opportunities

1.Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2.Attract and retain the top talent in the NFL which will help them to win the Superbowl again in the future
3.Keep the rivalry going with Washington Redskins and Philadelphia Eagles to attract more fans

Threats

1.Other top franchises buying Cowboys’ better players
2.Threat from its major rivals like Washington Redskins and Philadelphia Eagles

Competition

Competitors

1.Pittsburg Steelers
2.New York Giants
3.Washington Redskins



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