Houston Texans SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1991
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SWOT Analysis of Houston Texans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Houston Texans

Parent Company

Owner-Bob Mcnair

Category

American Football Franchise

Sector

Sports and Entertainment

Tagline/ Slogan

Its football time in Houston

USP

Successful NFL franchise in the south division of the AFC

STP

Segment

All followers of American Football

Target Group

American Men in the age group 15-60

Positioning

A new franchise which has been fairly successful in the last 10 years

SWOT Analysis

Strengths

1. Loyal fan base, and one of the most successful teams in the south division in the recent past
2. Good marketing and merchandising
3. Has a very popular theme song named “Its football time in Houston”

4. Has a famous cheerleading squad named “ Houston Texans Cheerleaders”

Weaknesses

1.New franchise, so does not have the same history as the others
2.Has a very weak fan base outside USA

Opportunities

1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising
2.Attract top players and try and win the superbowl championship in the near future

Threats

1.Threat of being dominated by the older teams and the traditional powerhouses
2.Threat of not being able to retain top players

Competition

Competitors

1.Miami Dolphins
2.Philadelphia Eagles



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