Posted in Sports Teams and Events, Total Reads: 2152
SWOT Analysis of Houston Texans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
American Football Franchise
Sports and Entertainment
Its football time in Houston
Successful NFL franchise in the south division of the AFC
All followers of American Football
American Men in the age group 15-60
A new franchise which has been fairly successful in the last 10 years
1. Loyal fan base, and one of the most successful teams in the south division in the recent past 2. Good marketing and merchandising 3. Has a very popular theme song named “Its football time in Houston”
4. Has a famous cheerleading squad named “ Houston Texans Cheerleaders”
1.New franchise, so does not have the same history as the others 2.Has a very weak fan base outside USA
1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising 2.Attract top players and try and win the superbowl championship in the near future
1.Threat of being dominated by the older teams and the traditional powerhouses 2.Threat of not being able to retain top players
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