New England Patriots SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2936
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SWOT Analysis of New England Patriots with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New England Patriots

Parent Company

Owner-Robert Kraft

Category

American Football Franchise

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

One of the most successful NFL teams with 7 superbowl appearances

STP

Segment

All followers of American Football

Target Group

Male in the age group 15-60

Positioning

One of the most successful teams in NFL with the highest number of superbowl appearances in the last 25 years

SWOT Analysis

Strengths

1. Excellent marketing and merchandising in USA
2. One of the most successful teams in the recent past, with the highest number of superbowl appearances in the last 25 years
3. World class home stadium-Gillete Stadium
4. Loyal and huge fan base in USA

Weaknesses

1. Very few fans outside USA, especially in emerging economies like India and China
2.Various ownership changes in the past have affected the stability of the franchise

Opportunities

1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future
2.Expand to newer markets and tap the global fans, and create a global fan base

Threats

1.Threat from one of its most bitter rivals, the New York Jets
2.Threat of other top franchises buying Cowboys’ better players

Competition

Competitors

1.New York Jets
2.Dallas Cowboys
3.Washington Redskins



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