New York Giants SWOT Analysis
New York Giants is one of the leading brands in the sports teams and events sector. New York Giants SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of New York Giants:
Quick Glance:
New York Giants Strengths
- Hugely Successful NFL franchise with a loyal fan base
- Has a State of the art training centre
- Successful promotions and merchandising results in good revenues every year
- Strong business from merchandising
- Popular brand across USA with many prominent players
Above are the strengths in the SWOT Analysis of New York Giants. The strengths of New York Giants looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
New York Giants Weaknesses
- Does not have a global fan base
- Limited efforts to go global affects potential of growing
These were the weaknesses in the New York Giants SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
New York Giants Opportunities
- Tapping global fan bases like India and China, and developing a loyal fan base outside USA
- Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL
- Take advantage of being based in a city like New York to attract more fans
Above we covered the opportunities in New York Giants SWOT Analysis. The opportunities for any brand can include prospects of future growth.
New York Giants Threats
- Other top franchises buying their top players
- Threat from its major rivals like Philadelphia Eagles and New York Jets
The threats in the SWOT Analysis of New York Giants are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the New York Giants SWOT analysis.
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About New York Giants
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| New York Giants Overview | |
|---|---|
| Parent Company |
Owner-John Mara |
| Category |
American Football Franchise |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Successful NFL franchise with a loyal fan base |
| New York Giants STP | |
| Segmentation |
All followers of American Football |
| Target Market |
American Men in the age group 15-60 |
| Positioning |
Successful NFL franchise with a loyal fan base in New York, one of the biggest cities of the world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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