Boston Celtics SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2109
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SWOT Analysis of Boston Celtics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Celtics

Parent Company

Boston Basketball Partners L.L.C.

Category

NBA franchise

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

Most successful team in NBA history with many titles

STP

Segment

All basketball fans

Target Group

Male in the age group 10-60

Positioning

Most successful NBA team with a loyal fan base

SWOT Analysis

Strengths

1. Most successful NBA team in history
2. Loyal and huge fan base in USA
3. Well documented rivalry against LA Lakers
4. Presence of world class players

5. Excellent broadcasting and merchandising

Weaknesses

1.Haven’t been as successful in the last 10-15 years
2.Does not have a global fan base

Opportunities

1.Tap the global fan base
2.Attract and retain the top players
3.Open academies across the world to increase its brand equity

Threats

1.Threat of rivals stealing the limelight from them
2.Threat of top players leaving the franchise

Competition

Competitors

1.LA Lakers
2.Philadelphia 76ers
3.Detroit Pistons



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