Boston Red Sox SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3055
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SWOT Analysis of Boston Red Sox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Red Sox

Parent Company

Fenway Sports Group

Category

American Professional Baseball Team

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

A highly successful MLB franchise with a huge fan base

STP

Segment

All baseball followers

Target Group

Male in the age group 10-60

Positioning

Successful franchise with a huge and loyal fan base

SWOT Analysis

Strengths

1. Huge and loyal fan base, which resulted in every home game since May 2003 being sold out
2. One of the most successful teams in MLB history
3. Winner of the World Series Finals twice in the last 10 years
4. Well Documented rivalry with New York Yankees

5. Strong brand name and a stable financial performance

Weaknesses

1.Small capacity of their home stadium as compared to other successful franchises
2.Not having a global fan base
3.Not winning a championship for 86 years until the drought ended in 2004 have led to a loss of fans

Opportunities

1.Tap the global fan base by better merchandising and opening academies
2.Attract top players and keep winning consistently

Threats

1.Threat of top players leaving the franchise
2.Threat from its competitors like New York yankees

Competition

Competitors

1.New York Yankees
2.Los Angeles Dodgers
3.Chicago Cubs



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