Chicago Cubs SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2514
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SWOT Analysis of Chicago Cubs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chicago Cubs

Parent Company

Owner-Joe Ricketts

Category

American Professional Baseball Team

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

Successful MLB franchise based in Chicago

STP

Segment

All baseball followers

Target Group

Male in the age group 10-60

Positioning

Successful MLB franchise with a loyal local fan base

SWOT Analysis

Strengths

1. One of the oldest active teams in American sports
2. Loyal fan base across US
3. Relatively successful team in the MLB
4. Good merchandising, Strong brand name and a stable financial performance

5. Has various songs dedicated to them. E.g-Song named “ALL the way” by Pearl Jam frontman Eddie Vedder

Weaknesses

1.Has not won the world series finals since a long time
2.Termed as “Lovable Losers” because of their inability to win major trophies
3.Does not have a global fan base

Opportunities

1.Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent
2.Attract top players who can help them end their trophy draught

Threats

1.Threat from rival franchises
2.Threat of not being able to retain its better players

Competition

Competitors

1.New York yankees
2.Boston Red Sox
3.San Francisco Giants



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