Chicago Cubs SWOT Analysis
Chicago Cubs is one of the leading brands in the sports teams and events sector. Chicago Cubs SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Chicago Cubs:
Quick Glance:
Chicago Cubs Strengths
- One of the oldest active teams in American sports
- Loyal fan base across US
- Relatively successful team in the MLB
- Good merchandising, Strong brand name and a stable financial performance
- Has various songs dedicated to them. E.g-Song named “ALL the way” by Pearl Jam frontman Eddie Vedder
Above are the strengths in the SWOT Analysis of Chicago Cubs. The strengths of Chicago Cubs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chicago Cubs Weaknesses
- Has not won the world series finals since a long time
- Termed as “Lovable Losers” because of their inability to win major trophies
- Does not have a global fan base
These were the weaknesses in the Chicago Cubs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Chicago Cubs Opportunities
- Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent
- Attract top players who can help them end their trophy draught
Above we covered the opportunities in Chicago Cubs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Chicago Cubs Threats
- Threat from rival franchises
- Threat of not being able to retain its better players
The threats in the SWOT Analysis of Chicago Cubs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Chicago Cubs SWOT analysis.
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About Chicago Cubs
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Chicago Cubs Overview | |
|---|---|
| Parent Company |
Owner-Joe Ricketts |
| Category |
American Professional Baseball Team |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Successful MLB franchise based in Chicago |
| Chicago Cubs STP | |
| Segmentation |
All baseball followers |
| Target Market |
Male in the age group 10-60 |
| Positioning |
Successful MLB franchise with a loyal local fan base |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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