Giro d'Italia SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 804
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SWOT Analysis of Giro d'Italia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giro d'Italia

Parent Company

Organiser-RCS Sport

Category

Multiple stage Bicycle Race

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

One of the most prestigious cycling competitions in the world

STP

Segment

All Cycling fans

Target Group

Male in the age group 15-60

Positioning

One of the most important events in the cycling calendar

SWOT Analysis

Strengths

1. One of the oldest races in the world, with a strong legacy
2. Presence of the top cyclists from across the world
3. The route for the race is a challenging one
4. Global reach of the race. With people from all over the world following the race

Weaknesses

1.Does not have as huge a global audience as Tour de France
2.Various instances of doping have reduced the credibility

Opportunities

1.Tap the global audience by better broadcasting and marketing
2.Bring in tight anti-doping measures to bring credibility back into cycling

Threats

1.Threat of doping which continues to cast a shadow over cycling
2.Threat of being sidelined by the other races like Tour de France

Competition

Competitors

1. Tour de France
2. Vuelta a España



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