Posted in Sports Teams and Events, Total Reads: 895
SWOT Analysis of Giro d'Italia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Multiple stage Bicycle Race
Sports and Entertainment
One of the most prestigious cycling competitions in the world
All Cycling fans
Male in the age group 15-60
One of the most important events in the cycling calendar
1. One of the oldest races in the world, with a strong legacy 2. Presence of the top cyclists from across the world 3. The route for the race is a challenging one 4. Global reach of the race. With people from all over the world following the race
1.Does not have as huge a global audience as Tour de France 2.Various instances of doping have reduced the credibility
1.Tap the global audience by better broadcasting and marketing 2.Bring in tight anti-doping measures to bring credibility back into cycling
1.Threat of doping which continues to cast a shadow over cycling 2.Threat of being sidelined by the other races like Tour de France
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