Posted in Sports Teams and Events, Total Reads: 4343
SWOT Analysis of Dallas Mavericks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sports and Entertainment
A hugely successful NBA team based in Dallas
All basketball fans
Male in the age group 10-60
A successful basketball team with a loyal fan base
1. Presence of top players like Dirk Nowitzski 2. Excellent merchandising and marketing leads to high revenues 3. Highly influential owner in internet entrepreneur Mark Cuban 4. Loyal fan base which ensures full attendance in almost every home game
5. One of the most most valuable basketball franchise in the USA
6. Strong brand name and a stable financial performance
1.Not enough fans outside USA 2.Absence of any global superstar
1.Tap the new generation of basketball fans in Asia, especially India 2.Attract big names and remain a competitive force in NBA
1.Threat of top players leaving the club 2.Threat of being dominated by other big names like Miami Heat and LA lakers
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