Dallas Mavericks SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 4127
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SWOT Analysis of Dallas Mavericks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dallas Mavericks

Parent Company

Owner-Mark Cuban

Category

NBA franchise

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

A hugely successful NBA team based in Dallas

STP

Segment

All basketball fans

Target Group

Male in the age group 10-60

Positioning

A successful basketball team with a loyal fan base

SWOT Analysis

Strengths

1. Presence of top players like Dirk Nowitzski
2. Excellent merchandising and marketing leads to high revenues
3. Highly influential owner in internet entrepreneur Mark Cuban
4. Loyal fan base which ensures full attendance in almost every home game

5. One of the most most valuable basketball franchise in the USA

6. Strong brand name and a stable financial performance

Weaknesses

1.Not enough fans outside USA
2.Absence of any global superstar

Opportunities

1.Tap the new generation of basketball fans in Asia, especially India
2.Attract big names and remain a competitive force in NBA

Threats

1.Threat of top players leaving the club
2.Threat of being dominated by other big names like Miami Heat and LA lakers

Competition

Competitors

1.San Antonio Spurs
2.Phoenix Suns
3.Miami Heat



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