Commonwealth Games SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1955

SWOT Analysis of Commonwealth Games with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Commonwealth Games

Parent Company

Commonwealth Games Committee


Multi-discipline sports event


Sports and Entertainment

Tagline/ Slogan



The second most prestigious Multi-sport event after Olympics



All sports fans

Target Group

Male and female in the age group 10-65


One of the most prestigious multi-sport events with participation from all commonwealth nations

SWOT Analysis


1. Presence of sporting powerhouses like Australia and Great Britain
2. Presence of top stars in various sports
3. Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed
4. Support from the British Royal family

5. Association with top sponsors

6. The event is held globally and has the presence of all big athletes across various events


1.Controversies related to managing CWG has hurt the brand image
2.Followed only in the Commonwealth games
3.The truly global superstars often give the games the miss


1.Attract the top players to participate
2.Increase the global reach of the games
3.Include new sports to keep the audience engaged


1.Threat of being overshadowed by Asian Games, Olympics etc
2.Threat of other top athletes not participating because of the already busy sporting calendar.



1.Asian Games
2.Pan American Games
3.Olympic Games


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.