Posted in Sports Teams and Events, Total Reads: 748
SWOT Analysis of Vuelta a Espana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Vuelta e Espana
Multi-stage cycling race
Sports and Entertainment
The most popular cycling event after Tour de France
All cycling fans
Male in the age group 15-60
One of the most popular cycling events with a huge fan base
1. Presence of all top cyclists 2. Huge fan base 3. One of the oldest events with decades of editions successfully organised 4. The prominent rise of Alberto Contrador has increased the interest of the sport in Spain
1.Doping related controversies 2.Does not have a huge global fan base like Tour de France 3.Broadcasting is not up to the mark in most parts of Asia
1.Tap the global fan base 2.Curb the threat of doping with strict measures
1.Threat of doping which has diminished the credibility of the game 2.Threat from the other races like Giro d Italia which is growing in stature
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