Vuelta a Espana SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 839
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SWOT Analysis of Vuelta a Espana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vuelta e Espana

Parent Company

Unipublic

Category

Multi-stage cycling race

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

The most popular cycling event after Tour de France

STP

Segment

All cycling fans

Target Group

Male in the age group 15-60

Positioning

One of the most popular cycling events with a huge fan base

SWOT Analysis

Strengths

1. Presence of all top cyclists
2. Huge fan base
3. One of the oldest events with decades of editions successfully organised
4. The prominent rise of Alberto Contrador has increased the interest of the sport in Spain

Weaknesses

1.Doping related controversies
2.Does not have a huge global fan base like Tour de France
3.Broadcasting is not up to the mark in most parts of Asia

Opportunities

1.Tap the global fan base
2.Curb the threat of doping with strict measures

Threats

1.Threat of doping which has diminished the credibility of the game
2.Threat from the other races like Giro d Italia which is growing in stature

Competition

Competitors

1.Giro d Italia
2.Tour de France


The table above concludes the Vuelta a Espana SWOT analysis along with its marketing strategy and brand parameters.

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