Tour de France SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2569
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SWOT Analysis of Tour de France with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tour de France

Parent Company

Amauri Sport Organisation

Category

Multistage Bicycle race

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

The premier and the most prestigious event in the world of cycling

STP

Segment

All cycling fans and ethusiasts

Target Group

Men and women in the age group 15-40

Positioning

The most prestigious cycling event in the world with a huge fan base

SWOT Analysis

Strengths

1. Huge global fan base
2. Presence of all top cyclists from across the world
3. Excellent merchandising and marketing
4. Association with top sponsors

5. Good media coverage across the world being a global sport

Weaknesses

1.Various doping related controversies have cast a shadow over the credibility of the race
2.The fall from grace for Lance Armstrong, who was the face of Tour de France for more than a decade
3.Slowing economy in Europe

Opportunities

1.If they can curb the menace of doping, the credibility can be restored
2.Attract more fans from India and Asia, where the economy is growing

Threats

1.Threat of fans stopping following the race after the revelations of Lance Armstrong
2.Threat of being outdone in the future by Giro d Italia and Vuelta e Espana

Competition

Competitors

1.Giro D Italia
2.Vuelta e Espana



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