Los Angeles Dodgers SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2682
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SWOT Analysis of Los Angeles Dodgers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Los Angeles Dodgers

Parent Company

Guggenheim Baseball Management

Category

American Professional Baseball Team

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

Successful baseball franchise with a loyal fan base

STP

Segment

All baseball followers

Target Group

Male in the age group 10-60

Positioning

Successful baseball franchise based in Los Angeles

SWOT Analysis

Strengths

1. Highly successful franchise with 6 world series wins
2. Loyal fan base in the US
3. Good merchandising with apparell, sportts equipment etc available
4. Excellent facilities in the home stadium

Weaknesses

1.Not having a global fan base
2.Overshadowed by other teams such as New York Yankees in the recent past

Opportunities

1.Tap the global fan base
2.Attract top quality players who can help them win the world series again

Threats

1.Threat of being dominated by its rivals in the MLB
2.Threat of top players and fans leaving the club

Competition

Competitors

1.New York yankees
2.San Francisco Giants
3.Boston Red Sox



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