Posted in Sports Teams and Events, Total Reads: 3803
SWOT Analysis of New York Knicks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
New York Knicks
James Dolan/ The Madison Square Garden Company
Sports and Entertainment
Fairly successful NBA franchise based in New York
All basketball enthusiasts
Male in the age group 10-60
Fairly successful NBA franchise with a loyal fan base
1. Have one of the best arenas in NBA named “The Madisson Square Garden” 2. Fairly successful NBA franchise having won titles 3. Loyal fan base in New York 4. Good marketing and merchandising has kept the franchise profitable
1.Not a big force in the last 20 years. 2.Does not have a strong fan base outside New York 3.No big names in the team
1.Tap global fans by setting up academies 2.Develop local talent 3.Attract top players so that they can be a force to reckon with in the future
4. Develop Jeremy Lin, one of the brightest new talent, to be a superstar and lead the New York Knicks to glory
1.Threat of better players leaving the team 2.Threat of fans not supporting the team in the future due to lack of silverware
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