New York Knicks SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3426
Advertisements

SWOT Analysis of New York Knicks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Knicks

Parent Company

James Dolan/ The Madison Square Garden Company

Category

NBA franchise

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

Fairly successful NBA franchise based in New York

STP

Segment

All basketball enthusiasts

Target Group

Male in the age group 10-60

Positioning

Fairly successful NBA franchise with a loyal fan base

SWOT Analysis

Strengths

1. Have one of the best arenas in NBA named “The Madisson Square Garden”
2. Fairly successful NBA franchise having won titles
3. Loyal fan base in New York
4. Good marketing and merchandising has kept the franchise profitable

Weaknesses

1.Not a big force in the last 20 years.
2.Does not have a strong fan base outside New York
3.No big names in the team

Opportunities

1.Tap global fans by setting up academies
2.Develop local talent
3.Attract top players so that they can be a force to reckon with in the future

4. Develop Jeremy Lin, one of the brightest new talent, to be a superstar and lead the New York Knicks to glory

Threats

1.Threat of better players leaving the team
2.Threat of fans not supporting the team in the future due to lack of silverware

Competition

Competitors

1.Chicago Bulls
2.Miami Heat
3.Indiana Pacers



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.