New York Mets SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2834
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SWOT Analysis of New York Mets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Mets

Parent Company

New York Mets

Category

American Professional Baseball Team

Sector

Sports and Entertainment

Tagline/ Slogan

Meet the Mets-Theme Song

USP

Fairly successful MLB franchise based in New York

STP

Segment

All baseball followers

Target Group

Male in the age group 10-60

Positioning

Fairly successful MLB team which has caused one of the biggest upsets in 1969 to win the World Series

SWOT Analysis

Strengths

1. Successful MLB franchise
2. Loyal fan base in the US
3. High quality home stadium
4. Famous theme song titled-“Meet the Mets”

Weaknesses

1.Won only a few world series finals.
2.Does not have a global fan base
3.Even in its own city, it stays in the shadows of the more famous “New York Yankees”

Opportunities

1.Tap global fan base
2.Better merchandising and marketing will bring higher revenues
3.Bring top players to be able to win the world series again

Threats

1.Threat of not being able to retain its top players
2.Threat of being overshadowed by its city rivals, the “New York Yankees”

Competition

Competitors

1.New York yankees
2.Boston Red Sox
3.San Fransisco Giants



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