MLB Major League Baseball SWOT Analysis, USP & Competitors

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SWOT Analysis of MLB Major League Baseball with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MLB Major League Baseball

Parent Company

Major League Baseball

Category

Baseball League

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

One of the major professional sports leagues in USA with some high quality baseball on show

STP

Segment

All baseball enthusiasts in US

Target Group

Male in the age group 10-60

Positioning

High quality baseball with the top players playing in the league

SWOT Analysis

Strengths

1. One of the major professional sports leagues in USA
2. Excellent merchandising and marketing
3. Excellent broadcasting
4. Presence of the best players from across the world

5. Loyal and huge fan base

6. Historic rivalries between teams. Eg-New York Yankees and Boston Red Sox

7. Highly competitive league with no single team dominating

Weaknesses

1.Yet to tap into the Asian market, which is a growing economy
2.Various doping related controversies in the recent past
3.The slowing economy in the USA is affecting some teams in the league

Opportunities

1.Better broadcasting in Asia, Europe complemented by better merchandising and marketing will go a long way in tapping the Asian fans
2.Innovations to keep the interest of fans going

3. Tap internation fan base and talent through World Tours

Threats

1.Threat from the rising popularity of other sports like soccer in USA
2. Threat of increased usage of steroids in the game, which will lead to a loss of credibility for the league

Competition

Competitors

1.NHL
2.NBA
3.MLS



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