NBA National Basketball Association SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 10126

SWOT Analysis of NBA National Basketball Association with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NBA National Basketball Association

Parent Company

NBA National Basketball League USA


Basketball league USA


Sports and Entertainment

Tagline/ Slogan



Basketball league of the highest quality



All basketball enthusiasts

Target Group

Male in the age group 10-60


The best basketball on offer with the best players from across the globe playing in the league

SWOT Analysis


1. Presence of all the legends of the game like Michael Jordan, Kobe Bryant and Lebron james
2. Huge fan following in the USA
3. Excellent broadcasting and merchandising
4. Well documented rivalries like the one between LA Lakers and Boston Celtics

5. Highly competitive league

6. Good broadcasting across the world

7. Presence of top political and movie celebrities at events adds to the brand value


1.Even though the number of global fans have increased, but most of the European and Asian market is yet to be tapped
2.Although the league is competitive, because of the presence of too many teams, there are many one-sided affairs

3. High ticket prices is a concern


1.Tap the global fan base by organizing exhibition matches outside USA
2.Bring in more Asian players in the league
3.Bring in more international players to make it a truly global league


1.Threat from the growing popularity of soccer in USA
2.Threat from the other American sports such as baseball and ice hockey
3.Threat to the credibility of the league due to instances of doping in the future





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