Real Madrid SWOT Analysis, USP & Competitors

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SWOT Analysis of Real Madrid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Real Madrid

Parent Company

Real Madrid Club de Fútbol

Category

Football Club- Spain (La Liga)

Sector

Sports

Tagline/ Slogan

Hala Madrid

USP

Galácticos form a formidable team in world football with a record of investing in the most expensive players

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

World’s best club

SWOT Analysis

Strengths

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators
4.Associated sponsors include names like Adidas, Siemens, bwin.com, Coca Cola
5.One of the richest football clubs in terms of revenue

Weaknesses

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs
3.Despite having a galaxy of stars, Barcelona is overtaking them quickly

Opportunities

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Liverpool

2.Chelsea

3.Arsenal

4.Barcelona Football Club

5.Manchester United

6.AC Milan

7.Inter Milan

8.Bayern Munich
9.Juventus


The table above concludes the Real Madrid SWOT analysis along with its marketing and brand parameters.

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