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SWOT Analysis of Real Madrid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Real Madrid Club de Fútbol
Football Club- Spain (La Liga)
Galácticos form a formidable team in world football with a record of investing in the most expensive players
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
World’s best club
1.Strong global brand name 2.Excellent marketing, global brand presence and high quality merchandising 3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators 4.Associated sponsors include names like Adidas, Siemens, bwin.com, Coca Cola 5.One of the richest football clubs in terms of revenue
1.Controversy in football matches and off-field player behavior 2.Lesser popular club as compared to English clubs 3.Despite having a galaxy of stars, Barcelona is overtaking them quickly
1.Tapping global fan bases like India, China, USA 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
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