AC Milan SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3869
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SWOT Analysis of AC Milan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AC Milan

Parent Company

Associazione Calcio Milan

Category

Football Club- Italy (Serie A)

Sector

Sports

Tagline/ Slogan

Forza Milan

USP

Italy’s best football clubs with popular  football stars

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

One of the most consistent and top Italian clubs

SWOT Analysis

Strengths

1.Strong brand name in Italy
2.Excellent marketing and high quality merchandising in Europe
3.It has been associated with sponsors like Adidas, Bwin, Fly Emirates, Opel, Lotto
4.San Siro stadium has a capacity of over 80,000 spectators

5.Hasn’t been able to win international trophies recently

Weaknesses

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Italian players affects global brand
3.Lesser brand visibility and presence in the global market

Opportunities

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Arsenal

2.Chelsea

3.Liverpool

4.Barcelona Football Club

5.Real Madrid

6.Manchester United

7.Inter Milan

8.Bayern Munich
9.Juventus



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