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SWOT Analysis of AC Milan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Associazione Calcio Milan
Football Club- Italy (Serie A)
Italy’s best football clubs with popular football stars
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
One of the most consistent and top Italian clubs
1.Strong brand name in Italy 2.Excellent marketing and high quality merchandising in Europe 3.It has been associated with sponsors like Adidas, Bwin, Fly Emirates, Opel, Lotto 4.San Siro stadium has a capacity of over 80,000 spectators
5.Hasn’t been able to win international trophies recently
1.Less popular football club as compared to other top English and Spanish clubs 2.Over dependence on Italian players affects global brand 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
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