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SWOT Analysis of Inter Milan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Football Club Internazionale Milano
Football Club- Italy (Serie A)
One of the most strong and popular football teams in Italy
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
One of Italy’s and Europe’s most consistent football club
1.Strong brand name in Italy and Europe 2.Excellent marketing, global brand presence and high quality merchandising 3.Associated with brands like Pirelli, Nike, Umbro 4.San Siro stadium has a capacity of over 80,000 spectators
1.Less popular football club as compared to other top English and Spanish clubs 2.Saturated market in Italy 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
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