Inter Milan SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2207
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SWOT Analysis of Inter Milan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Inter Milan

Parent Company

Football Club Internazionale Milano

Category

Football Club- Italy (Serie A)

Sector

Sports

Tagline/ Slogan

Forza Inter

USP

One of the most strong and popular football teams in Italy

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

One of Italy’s and Europe’s most consistent football club

SWOT Analysis

Strengths

1.Strong brand name in Italy and Europe
2.Excellent marketing, global brand presence and high quality merchandising
3.Associated with brands like Pirelli, Nike, Umbro
4.San Siro stadium has a capacity of over 80,000 spectators

Weaknesses

1.Less popular football club as compared to other top English and Spanish clubs
2.Saturated market in Italy
3.Lesser brand visibility and presence in the global market

Opportunities

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Arsenal

2.Chelsea

3.Liverpool

4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Manchester United

8.Bayern Munich
9.Juventus



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