Bayern Munich SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 4247
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SWOT Analysis of Bayern Munich with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bayern Munich

Parent Company

Fußball-Club Bayern München e. V.

Category

Football Club- Germany (Bundes Liga)

Sector

Sports

Tagline/ Slogan

Deutscher Rekordmeister (English- German Champions)

USP

Most successful football club in Germany

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

Germany’s top football club having the best football players

SWOT Analysis

Strengths

1.Strong global brand name
2.Excellent marketing and high quality merchandising
3.Allianz Arena has a seating capacity of around 70,000
4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi
5.Bayern is a membership-based club with 162,187 members.

Weaknesses

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Germany players affects global brand
3.Lesser brand visibility and presence in the global market

Opportunities

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Arsenal

2.Chelsea

3.Liverpool

4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Manchester United
9.Juventus



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