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SWOT Analysis of Bayern Munich with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fußball-Club Bayern München e. V.
Football Club- Germany (Bundes Liga)
Deutscher Rekordmeister (English- German Champions)
Most successful football club in Germany
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
Germany’s top football club having the best football players
1.Strong global brand name 2.Excellent marketing and high quality merchandising 3.Allianz Arena has a seating capacity of around 70,000 4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi 5.Bayern is a membership-based club with 162,187 members.
1.Less popular football club as compared to other top English and Spanish clubs 2.Over dependence on Germany players affects global brand 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
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