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SWOT Analysis of Juventus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Owner Agnelli family
Football Club- Italy (Serie A)
Forza la juve la juve la juve ale' (English- Come on juve, come on)
Most successful Italian football club in the 20th century
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
Italy’s most successful club with the most popular global football stars
1.Strong brand name in Italy and Europe 2.Excellent marketing and high quality merchandising 3.Juventus Arena has a capacity of over 40,000 fans 4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco
1.Less popular football club as compared to other top English and Spanish clubs 2.Saturated market in Italy 3.Lesser brand visibility and presence in the global market
1.Tapping global fan bases like India, China 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management 3.Financial debts incurred due to expensive player transfers
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