Juventus SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2780
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SWOT Analysis of Juventus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Juventus

Parent Company

Owner  Agnelli family

Category

Football Club- Italy (Serie A)

Sector

Sports

Tagline/ Slogan

Forza la juve la juve la juve ale' (English- Come on juve, come on)

USP

Most successful Italian football club in the 20th century

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

Italy’s most successful club with the most popular global football stars

SWOT Analysis

Strengths

1.Strong  brand name in Italy and Europe
2.Excellent marketing and high quality merchandising
3.Juventus Arena has a capacity of over 40,000 fans
4. Sponsorship deals include Nike, SKY Italia , Tamoil, New Holland (FIAT Group), BetClic / Balocco

Weaknesses

1.Less popular football club as compared to other top English and Spanish clubs
2.Saturated market in Italy
3.Lesser brand visibility and presence in the global market

Opportunities

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems  between players and management
3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Arsenal

2.Chelsea

3.Liverpool

4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Manchester United

8.Bayern Munich
9.Inter Milan



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