Mumbai Indians SWOT Analysis, USP & Competitors

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SWOT Analysis of Mumbai Indians with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mumbai Indians

Parent Company

Reliance Industries Limited

Category

Cricket- Indian Premier League IPL

Sector

Sports

Tagline/ Slogan

Duniya Hila Denge (English- We will rock the world)

USP

Boasts of a great team with the best players in the cricket fraternity

STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

Mumbai Indians has the potential to fight against the world

SWOT Analysis

Strengths

1.Strong brand name in IPL India being 2nd highest brand value
2.Excellent marketing  and high quality merchandising
3.Good financial position and high brand loyalty

4.Wankhede Stadium can accommodate over 35,000 spectators
5.Sponsorship associations are with Mastercard, Adidas, Bridgestone, Kingfisher, MSN

Weaknesses

1.Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value
2.High popularity in India but still unable to tap international audience

Opportunities

1.Mumbai Indians need to perform better to improve brand value
2.Need to tap more young domestic players for better performance

Threats

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Competition

Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors India

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings


The table above concludes the Mumbai Indians SWOT analysis along with its marketing strategy and brand parameters.

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