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SWOT Analysis of Delhi Daredevils with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Cricket- Indian Premier League IPL
Khelo front foot pe (English- Play on the front foot)
One of the strong teams in IPL with good players
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
A team which is aggressive and doesn’t fear playing any opposition
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Ferozshah Kotla stadium is one of the finest in the country with a high spectator capacity 4.Sponsorships have included brands like Coca Cola , Hero Honda, Adidas
1. Inconsistent performances despite having good players 2.Issues between players and management have been controversial
1.Utilise and tap more domestic players and rope in good international players
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars
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