Delhi Daredevils SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1873
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SWOT Analysis of Delhi Daredevils with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delhi Daredevils

Parent Company

GMR Group

Category

Cricket- Indian Premier League IPL

Sector

Sports

Tagline/ Slogan

Khelo front foot pe (English- Play on the front foot)

USP

One of the strong teams in IPL with good players

STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

A team which is aggressive and doesn’t fear playing any opposition

SWOT Analysis

Strengths

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Ferozshah Kotla stadium is one of the finest in the country with a high spectator capacity
4.Sponsorships have included brands like Coca Cola , Hero Honda, Adidas

Weaknesses

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial

Opportunities

1.Utilise and tap more domestic players and rope in good international players

Threats

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Competition

Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings



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