Kolkata Knight Riders SWOT Analysis
Kolkata Knight Riders is one of the leading brands in the sports teams and events sector. Kolkata Knight Riders SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kolkata Knight Riders:
Quick Glance:
Kolkata Knight Riders Strengths
- Strongest brand name in IPL India and financially most profitable
- Best marketingstrategies and high quality merchandising
- Bollywood Celebrity tie-up increase brand visibility and brand equity
- Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India
- Has had sponsorship tie-ups with big brands like Nokia, Hyundai, Sprite , Matrix, Reebok
Above are the strengths in the SWOT Analysis of Kolkata Knight Riders. The strengths of Kolkata Knight Riders looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kolkata Knight Riders Weaknesses
- Has been amongst the poor performing teams, which has diluted brand equity
- Lot of issues between players and management
These were the weaknesses in the Kolkata Knight Riders SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kolkata Knight Riders Opportunities
- Apart from good marketing, should improve performance to enhance brand image
- Opt for better international as well as good domestic players
Above we covered the opportunities in Kolkata Knight Riders SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kolkata Knight Riders Threats
- Player and management controversies
- Threat from other competitor teams
- Lack of interest in people with excessive cricket and with ageing superstars
The threats in the SWOT Analysis of Kolkata Knight Riders are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kolkata Knight Riders SWOT analysis.
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About Kolkata Knight Riders
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kolkata Knight Riders Overview | |
|---|---|
| Parent Company |
Red Chillies Entertainment |
| Category |
Cricket- Indian Premier League IPL |
| Sector | |
| Tagline/ Slogan |
Korbo Lorbo Jettbo (English- Do, Fight and Win) |
| USP |
Excellent marketing, maximum fan following and highest brand visibility |
| Kolkata Knight Riders STP | |
| Segmentation |
Billions of people across the world who love to play or watch cricket |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
KKR is a team which will fight till the last moment to win |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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