Kolkata Knight Riders SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2398
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SWOT Analysis of Kolkata Knight Riders with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kolkata Knight Riders

Parent Company

Red Chillies Entertainment

Category

Cricket- Indian Premier League IPL

Sector

Sports

Tagline/ Slogan

Korbo Lorbo Jettbo (English- Do, Fight and Win)

USP

Excellent marketing, maximum fan following and highest brand visibility

STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

KKR is a team which will fight till the last moment to win

SWOT Analysis

Strengths

1.Strongest brand name in IPL India and financially most profitable
2.Best marketing  strategies and high quality merchandising
3.Bollywood Celebrity tie-up increase brand visibility and brand equity
4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India
5.Has had sponsorship tie-ups with big brands like  Nokia, Hyundai, Sprite , Matrix, Reebok

Weaknesses

1.Has been amongst the poor performing teams, which has diluted brand equity
2.Lot of issues between players and management

Opportunities

1.Apart from good marketing, should improve performance to enhance brand image
2.Opt for better international as well as good domestic players

Threats

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Competition

Competitors

1.Deccan Chargers

2.Kings XI Punjab

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings



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