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SWOT Analysis of Kolkata Knight Riders with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Kolkata Knight Riders
Red Chillies Entertainment
Cricket- Indian Premier League IPL
Korbo Lorbo Jettbo (English- Do, Fight and Win)
Excellent marketing, maximum fan following and highest brand visibility
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
KKR is a team which will fight till the last moment to win
1.Strongest brand name in IPL India and financially most profitable 2.Best marketing strategies and high quality merchandising 3.Bollywood Celebrity tie-up increase brand visibility and brand equity 4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India 5.Has had sponsorship tie-ups with big brands like Nokia, Hyundai, Sprite , Matrix, Reebok
1.Has been amongst the poor performing teams, which has diluted brand equity 2.Lot of issues between players and management
1.Apart from good marketing, should improve performance to enhance brand image 2.Opt for better international as well as good domestic players
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars
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