Pune Warriors India SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2163
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SWOT Analysis of Pune Warriors India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pune Warriors India

Parent Company

Sahara group

Category

Cricket- Indian Premier League IPL

Sector

Sports

Tagline/ Slogan

Sahara (English- Support)

USP

Promotes Indian culture by Cheer Queens

STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

A team of warriors who will face any battle on the field

SWOT Analysis

Strengths

1.Strong brand name in IPL India
2.Despite being one of the most expensive teams, strong financial position due to the presence of Sahara group
3.The team was bought for Rs1702 crore
4.Sponsorship tie-ups include TVS, New York Max Life, Provogue, Adidas
5. Pune Warriors showcases and promotes the Indian culture and heritage through the Cheer Queens

Weaknesses

1.New team with a low fan-base
2.Pune doesn’t boast of too many domestic players, which weakens fan following
3.Low marketing as compared to bigger well-established teams
4.Poor performances despite being one of the most expensive teams

Opportunities

1.Better performances would increase brand image
2.More branding and marketing would help people associate with the team and the brand

Threats

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Competition

Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings



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