Pune Warriors India SWOT Analysis, USP & Competitors
Posted in Sports Teams and Events, Total Reads: 2253
SWOT Analysis of Pune Warriors India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pune Warriors India
Cricket- Indian Premier League IPL
Sahara (English- Support)
Promotes Indian culture by Cheer Queens
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
A team of warriors who will face any battle on the field
1.Strong brand name in IPL India 2.Despite being one of the most expensive teams, strong financial position due to the presence of Sahara group 3.The team was bought for Rs1702 crore 4.Sponsorship tie-ups include TVS, New York Max Life, Provogue, Adidas 5. Pune Warriors showcases and promotes the Indian culture and heritage through the Cheer Queens
1.New team with a low fan-base 2.Pune doesn’t boast of too many domestic players, which weakens fan following 3.Low marketing as compared to bigger well-established teams 4.Poor performances despite being one of the most expensive teams
1.Better performances would increase brand image 2.More branding and marketing would help people associate with the team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars
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