Kochi Tuskers Kerala SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1758
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SWOT Analysis of Kochi Tuskers Kerala with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kochi Tuskers Kerala

Parent Company

Kochi Cricket Pvt Ltd

Category

Cricket- Indian Premier League IPL

Sector

Sports

Tagline/ Slogan

Fight to victory

USP

Presence of a good team with good strategists

STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

A cohesive cricket team that has a never say die attitude

SWOT Analysis

Strengths

1. Rendezvous Sports World made the second highest bid of 1533.32 crores for Kochi
2.New stadium with a capacity of over 50,000 spectators
3.Brands associated with Kochi are Federal Bank, Anchor Toothpaste, Lotto, Parinee

Weaknesses

1.Had issues with earlier name "Indi Commandos Kerala" which received a lot of negative feedback from fans
2.Unable to leave an impression on the IPL
3.Lack of star players and branding as compared to other IPL teams

Opportunities

1.Better performances would increase brand image
2.More branding and marketing would help people associate with the team and the brand

Threats

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Competition

Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kings XI Punjab

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings



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