Royal Challengers Bangalore SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3143

SWOT Analysis of Royal Challengers Bangalore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal Challengers Bangalore

Parent Company

United Breweries Group


Cricket- Indian Premier League IPL



Tagline/ Slogan

Jeetenge hum shaan se; Game for More


The most stylish and flamboyant team with the most brand visibility



Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


RCB believes in winning in style and be ready for the next challenge

SWOT Analysis


1.Strong  brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Presence of good players has lead to consistently good performances
4.Chinnaswamy stadium can accommodate over 55,000 spectators
5.RCB has a lot of brands associated with it like Royal Challenge, Kingfisher, Reebok, McDowel’s No.1


1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality


1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand
3.High popularity in India but still unable to tap international audience


1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars



1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Rajasthan Royals

7.Pune Warriors India

8.Kings XI Punjab

9.Chennai Super Kings


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.