Royal Challengers Bangalore SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3178
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SWOT Analysis of Royal Challengers Bangalore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal Challengers Bangalore

Parent Company

United Breweries Group

Category

Cricket- Indian Premier League IPL

Sector

Sports

Tagline/ Slogan

Jeetenge hum shaan se; Game for More

USP

The most stylish and flamboyant team with the most brand visibility

STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

RCB believes in winning in style and be ready for the next challenge

SWOT Analysis

Strengths

1.Strong  brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Presence of good players has lead to consistently good performances
4.Chinnaswamy stadium can accommodate over 55,000 spectators
5.RCB has a lot of brands associated with it like Royal Challenge, Kingfisher, Reebok, McDowel’s No.1

Weaknesses

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Opportunities

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand
3.High popularity in India but still unable to tap international audience

Threats

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Competition

Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Rajasthan Royals

7.Pune Warriors India

8.Kings XI Punjab

9.Chennai Super Kings



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