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SWOT Analysis of Rajasthan Royals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Cricket- Indian Premier League IPL
Was the first team to win the IPL
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
They are the royals who raise their voices before the battle on the field
1.Strong brand name in IPL India after it won the inaugural event 2.Excellent marketing and high quality merchandising 3.Puma, TCS, Mountain Dew, HDFC Life are some of the brands associated with Rajasthan Royals
1.Team management and player issues 2.Legal issues hampered brand image when Rajasthan Royals were excluded from IPL
1.Winning more tournaments would make them an even more powerful brand 2.More branding and marketing would help people associate with the team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars
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