Rajasthan Royals SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 1700
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SWOT Analysis of Rajasthan Royals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rajasthan Royals

Parent Company

Emerging Media

Category

Cricket- Indian Premier League IPL

Sector

Sports

Tagline/ Slogan

Halla Bol

USP

Was the first team to win the IPL

STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

They are the royals who raise their voices before the battle on the field

SWOT Analysis

Strengths

1.Strong brand name in IPL India after it won the inaugural event
2.Excellent marketing  and high quality merchandising
3.Puma, TCS, Mountain Dew, HDFC Life are some of the brands associated with Rajasthan Royals

Weaknesses

1.Team management and player issues
2.Legal issues hampered brand image when Rajasthan Royals were excluded from IPL

Opportunities

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand

Threats

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Competition

Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Pune Warriors

8.Kings XI Punjab

9.Chennai Super Kings



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