Deccan Chargers SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 2109

SWOT Analysis of Deccan Chargers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deccan Chargers

Parent Company

The Deccan Chronicle


Cricket- Indian Premier League IPL



Tagline/ Slogan

The unstoppables


Has a good set of international players who are good in the IPL format



Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


Deccan chargers is a team which is difficult to stop once it’s on a roll

SWOT Analysis


1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Sponsorship brands associated with Deccan Chargers are Ultratech cement, Yamaha, Puma, Kingfisher


1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following


1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand


1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars



1.Delhi Dare Devils

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings


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