Marconi Company SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 520
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SWOT Analysis of Marconi Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marconi Company

Parent Company

Telent

Category

Wireless long distance communication and broadcasting

Sector

Communication

Tagline/ Slogan

-

USP

Pioneers of wireless technology

STP

Segment

Communication, defense

Target Group

Govt agencies, companies, households

Positioning

Developer of advanced technology for mass use

SWOT Analysis

Strengths

1. Was the most successful manufacturing company in UK.
2. Played a major role in the advancement of radio and television technology.
3. Was able to expand its line of business into radar, aviation, etc
4. Innovation driven company

Weaknesses

1.Went through a lot of financial difficulties which lead to many mergers and acquisitions of the company.
2. Lacked stability because of which it struggled
3.Lacked cash management ability and their succession planning was not effective.

Opportunities

1.Could have tied up with the government to better innovate and supply.
2.Could have further expanded their business into other countries.
3. Could have easily patented their techonology and liscenced it to produce more profit.

Threats

1. 1960-2000 was a time when major innovation happened, Marconi was not able to keep up with in this race.
2.It restricted competition in a unethical ways, which could have been a big threat in the present time (anti – competition laws).

Competition

Competitors

1.BBC
2.General Electric



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