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SWOT Analysis of Marconi Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Wireless long distance communication and broadcasting
Pioneers of wireless technology
Govt agencies, companies, households
Developer of advanced technology for mass use
1. Was the most successful manufacturing company in UK. 2. Played a major role in the advancement of radio and television technology. 3. Was able to expand its line of business into radar, aviation, etc 4. Innovation driven company
1.Went through a lot of financial difficulties which lead to many mergers and acquisitions of the company. 2. Lacked stability because of which it struggled 3.Lacked cash management ability and their succession planning was not effective.
1.Could have tied up with the government to better innovate and supply. 2.Could have further expanded their business into other countries. 3. Could have easily patented their techonology and liscenced it to produce more profit.
1. 1960-2000 was a time when major innovation happened, Marconi was not able to keep up with in this race. 2.It restricted competition in a unethical ways, which could have been a big threat in the present time (anti – competition laws).
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