Birch Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 657
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SWOT Analysis of Birch Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Birch Communications

Parent Company

Competitive Local Exchange Carrier

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

At your service

USP

Own Private IP Network

STP

Segment

USA consumers using telcom

Target Group

Small Businesses and consumers

Positioning

As a high quality and affordable communication services

SWOT Analysis

Strengths

1. Personalized customer support
2. Many acquisitions have made the brand strong
3. Commercial agreement with local exchange carriers
4. Access Digital Network in selective cities

5. It is one of the fastest growing private companies in US with many awards

Weaknesses

1. Was twice bankrupted which affected brand image
2.Few employees left the company during acquisition
3.Changing HR policies due to acquisition, disturbed employees

Opportunities

1. Access Digital Network in other cities

2. Emerging markets globally can be a great growth opportunity

3. More advertising and marketing can boost brand image

Threats

1. Cannibalization by sub brands
2.Threat of other competitors as the size of the company is small
3.Emerging markets attraction for new entrants

Competition

Competitors

1. Integra Telecom Inc.

2. Broadview Networks

3. PAETEC

4. Cavalier A PAETEC Company

5. TelePacific Communications

6. EarthLink, Inc.



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