Alaska Power and Telephone Company SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 890
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SWOT Analysis of Alaska Power and Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alaska Power and Telephone Company

Parent Company

Alaska Power and Telephone Company

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

-

USP

Promote and develop long term reliable energy and communication solutions while capitalizing on the innovation and technical expertise

STP

Segment

Telecommunications and power

Target Group

Communities in Alaska

Positioning

One of the most progressive utilities in Alaska

SWOT Analysis

Strengths

1. Acquisition of GTE Alaska exchange
2. Serve 13000 access lines
3. Reach where large companies overlooked (Local communities)

4. Recognized as one of the most progressive utilities in Alaska

5. Innovation and technical expertise of its skilled and dedicated employees

Weaknesses

1. Investments in heavy construction company
2. Operations limited only in Alaska means low revenue and low market share

Opportunities

1. Un-served localities can be tapped
2.More acquisition for the expansion of the business

3. Expansion on geographies can help boost the brand image

Threats

1.There are other players as well which would want to serve these local communities in rural areas

2. Govt policies and strict regulations can affect performance

3. Increasing costs of raw materials can affect business operations

Competition

Competitors

1. CenturyLink
2.Frontier Communications

3.Verizon



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