Armstrong SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 584
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SWOT Analysis of Armstrong with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Armstrong

Parent Company

Armstrong

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

One wire. Infinite Possibilities.

USP

commitment to quality, reliable service and its investment in dedicated employees

STP

Segment

Rural markets, Virginia

Target Group

Operates as a local exchange carrier in rural markets.

Positioning

Cost effective, clarity and reliability in telephone services

SWOT Analysis

Strengths

1. Greater clarity and reliability than cell phone service

2. Anywhere calling with cheaper rates
3. Convenience of Caller ID on TV
4. Free 24/7 customer support is convenient for customers

5. The company has over 2000 employees

6. The parent company has operations in Broadband, Telephone, Security,  Real Estate, Foods & Electronics

Weaknesses

1. Independent companies difficult to coordinate and manage

2. Low brand awareness and limited geographic reach compared to big global brands

Opportunities

1. Expansion through local carriers
2.Other than residential and commercial customers nearby customers can be targeted

3. More marketing and branding exercises can increase brand recall

Threats

1. Threat from existing competitors is a concern

2. Increasing costs of operations can reduce profits

3. Many substitute options for customers can reduce market share

Competition

Competitors

1. Vodafone
2. AT&T
3. Acacia Communications

4. PEG Bandwidth

5. Twilio

6. American Wireless



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