Bretton Woods Telephone Company SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 676
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SWOT Analysis of Bretton Woods Telephone Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bretton Woods Telephone Company

Parent Company

Lynch Corporation (LICT)

Category

Telephone Communications

Sector

Telecomm

Tagline/ Slogan

-

USP

Communication technology, high speed internet

STP

Segment

Telecommunication

Target Group

Bretton woods properties including administration buildings, condominiums and single family homes

Positioning

Technology provider

SWOT Analysis

Strengths

1. Un-served rural area tapped
2. BWTC is in the process of building a F-T-T-H network
3. Strong brand and legacy since its inception in 1947
4. Company has updated its switching equipment, enabling it to expand telecommunication service

5. The brand offers services like broadband, landlines, mobile, cable TVs etc

Weaknesses

1. The brand is restricted to a few areas hence low market share
2.Limited brand recognition as compared to big global brands

Opportunities

1. Tourism sector is growing, more tourists’ attraction
2. Enhanced services to attract more customers
3.Geographic expansion can also help the brand grow

Threats

1. Stagnant economic development can be a concern
2.Fast growing competition can eat into market share
3. Increasing costs of operations can reduce the profitability of the brand

Competition

Competitors

1. American Wireless
2. AT&T
3. Acacia Communications

4. PEG Bandwidth

5. Twilio


The table above concludes the Bretton Woods Telephone Company SWOT analysis along with its marketing strategy and brand parameters.

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