Afrihost SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 788
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SWOT Analysis of Afrihost with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Afrihost

Parent Company

Afrihost

Category

ADSL, Broadband Services, Web Hosting, Internet peripherals

Sector

Telecom

Tagline/ Slogan

-

USP

Great customer service

STP

Segment

Individual, businesses, corporates

Target Group

Individuals, corporates, businesses

Positioning

Great services/ quick response at affordable prices

SWOT Analysis

Strengths

1. Great services at great prices
2. Strong word of mouth (customer as brand ambassadors who spread the word about Afrihost)
3. Efficient/quick customer support

4. The products and services include ADSL, Broadband Services, Web Hosting, Internet Peripherals

5. The company has been recognized with many awards and ISP of the Year

6. Tie-up with MTN boosted the business operations

Weaknesses

1. Limited geographic reach and technical expertise as compared to big global brands
2. The market share growth of the company is lower than many big international brands

Opportunities

1. Growth potential with penetration rate still below regional average
2. Large parts of Africa have gained access to international fibre bandwidth
3. Wholesale price of internet bandwidth reduced and cost savings will pass to retail level as well

Threats

1. Saturation in mobile phones market
2. Market poses risks for foreign investors
3. Poor fixed network infrastructure

Competition

Competitors

1. Telkom
2. Webafrica
3. Cybersmart



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